Pokémon Ultimate Collection 11

This redesign reimagines the Pokémon Ultimate Collection 11 packaging with a playful and modern look. The goal was to make the design feel brighter, more dynamic, and engaging for fans of all ages.

Early Concept

The first concept focused on bold yellow tones and energetic visuals featuring Pikachu. It established a fun direction, but felt overly saturated and needed a stronger hierarchy and theme clarity.

Final Design

The final layout introduces a surfing Raichu illustration and ocean wave motif to evoke movement and excitement. The blue color palette brings freshness and contrast while maintaining Pokémon’s playful identity.

Reworking this packaging reminded me that even small design changes can completely reshape how a product feels. Through color, character, and movement, I wanted to capture the same sense of excitement that Pokémon has always inspired.